Showing posts with label Rebranding. Show all posts
Showing posts with label Rebranding. Show all posts

Wednesday, August 7, 2013

■ SOUTH AFRICA: Regulator dismisses SAA's complaint against kulula regarding the latter's controversial ad campaign.

SAA logoThe Advertising Standards Authority of South Africa has reportedly dismissed a complaint brought by South African Airways (SA) against local rival LCC Kulula (MN) over the latter's use of the South African flag and slogan "The Most South African Airways" in an advertising campaign launched in March this year.

Saturday, March 30, 2013

► ETHIOPIA: Abedair Aviation Ethiopia rebrands itself as Aquarius Aviation.

Aquarius Aviation logoAddis Ababa-based Aberdair Aviation Ethiopia has been re-branded as Aquarius Aviation to distinguish itself from the Nairobi-based operator, Aberdair Aviation. On launching in 2009, Aquarius leased various aircraft from Aberdair Kenya, as well as paid it royalties for the use of its name in order to help establish a reputation for the ad-hoc charter airline.

Friday, March 15, 2013

■ SOUTH AFRICA: SAA considers legal action against kulula over the latter's new branding.

SAA logoAs previously speculated by The African Aviation Tribune, South African Airways (SA) is likely to instigate legal proceedings against Comair Ltd.'s LCC kulula (MN) over the latter's controversial new branding which mocks the South African national carrier.

Wednesday, March 6, 2013

■ SOUTH AFRICA: (Pics) kulula's rebranding campaign mocks South African Airways.

kululakulula (MN), the South African LCC known for its edgy advertising campaigns and humour, has taken it a step further by rebranding itself as "The Most South African Airways", a development likely to cause some backlash from South African Airways (SA), with whom parent company, Comair Ltd, is currently in court with, disputing the legality of SAA's bailouts.

Sunday, December 9, 2012

► DUBAI: Afriqiyah to launch 2x weekly Benghazi, Tripoli - Dubai flights from 20 December.

AfriqiyahAccording to their official Twitter account, Libyan airline Afriqiyah (8U) has announced that its inaugural flight to Dubai will operate from both Benghazi and Tripoli twice weekly using an Airbus A330-200.